Systems We Built. Results They Run On.
Each build is part of a client’s marketing system, not a standalone site — tracking wired in, CRM connected, handoff documented. Here’s a selection.
- sites & systems shipped
- 85+
- ad spend managed
- $4M+
- cases documented
- 10
Case Studies
01 / 05Real EstateThe Bloemhof Group
bloemhofgroup.com- longer on site
- 8×
- paid traffic to lead
- 11.3%
- Google rating
- 5.0★
02 / 05MovingMoving & Relocation Company
- revenue, same two states
- 4.6×
- cost per Google lead
- $90 → $30
- median response time
- 3.5 min
03 / 05EducationGeneration Education
generation-education.com- first-try admission
- 92%
- schools searchable
- 100+
- country network
- 15+
04 / 05Exterior CleaningCharlotte PRO Pressure Washing
charlottepropressurewashing.com- Google rating
- 5.0★
- projects completed
- 300+
- quote form
- In-hero
05 / 05CleaningOK Cleaning
okcleaning.co- Google rating
- 4.9★
- cleaning visits
- 2,300+
- price estimate
- Instant
Google Ads Accounts
Lead generation and ecommerce engagements across five verticals, documented from account data. Client identities are protected under NDA.
Client name withheld · NDAThe five Google Ads cases
- Case 01 / 05Dietary supplements
CPL from ~$118 to $4.51 (−96%)
United States · Google Search: generic, branded, dynamic
Read The Case - Case 02 / 05B2B team building
109 leads/month at $17.92
United States & Canada · Google Search + Display
Read The Case - Case 03 / 05Surrogacy & reproductive services
609 inquiries at $12.82 for a €56.5K+ service
United States & European Union · Google Search + Display
Read The Case - Case 04 / 05VIP destination photography
285 leads/month at $15, ~$30 CAC
Italy, Greece, UAE, Mexico · US, CA, UK, AU, JP
Read The Case - Case 05 / 05Home décor & lighting ecommerce
6.49× ROAS in 30 days; 8.34× over 3.5 years
Shopify · Canada · Search, Shopping, Performance Max
Read The Case
How to read these numbers
Every figure in this portfolio comes from the client's Google Ads or Google Analytics account for the period stated. We would rather show a smaller number with its basis than a bigger one without it, so every modelled metric is labelled.
- Lead
- A tracked conversion action configured in the account (form, call, booking request). A lead is not a closed sale.
- CPL
- Ad spend ÷ leads for the stated period.
- ROAS / ROI (modelled)
- Used for lead-gen accounts, where revenue happens offline. Always shown with its basis: ticket size, close rate or lifetime value, as reported by the client.
- ROAS (attributed)
- Used for ecommerce. Conversion value reported by Google Ads ÷ ad spend.
- Currency
- USD unless marked otherwise. Case 05 is reported in Canadian dollars (CA$), as the account is.
Five verticals, one method
The verticals have nothing in common — a $290 virtual event and a €56,500 surrogacy program. The method is the same, and it is why the results are repeatable.
Demand map before build
Direct demand (people searching for the service) and indirect demand (people searching for the problem or occasion) are mapped and sized before a single campaign goes live.
Intent-first architecture
Campaigns split by intent, product and geography — not one catch-all campaign. Budget can then follow the segments that convert.
Qualify in the ad
Price, minimums and format appear in the ad itself. Fewer clicks from people who were never going to buy; cheaper qualified leads.
Two-week test cycle
Copy, creatives and targeting are A/B tested on a fixed bi-weekly rhythm. Losing variants are cut, winners scaled.
Budget follows conversions
Search terms, negatives and placements are reviewed continuously. Inventory that brings traffic but not conversions loses budget.
Engagements date from 2018 to 2024 and were led by members of the Point Higher paid media team. Client names, domains, brand assets and account screenshots are withheld under NDA.
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