01
Audit
A SCAN Audit — $297 once, 30 checks across six areas of your public marketing. Yours to keep, whether or not you work with us.
01About Point Higher
A Miami marketing agency that runs every channel from one plan.
Point Higher is a full-service, strategy-led digital marketing agency for owner-operated businesses. SEO, paid media, social, brand, web and fractional CMO leadership run from one audit, one plan and one senior team — measured against pipeline and revenue, not traffic.
2024founded in Miami, FL
$4M+ad spend managed
Senior-onlyno juniors on your account
02Why We Exist
Disconnected services are why your last agency failed.
Hire an SEO shop, an ads freelancer, a social agency and a web developer, and you get four sets of numbers and nobody answerable for revenue. When leads drop, everyone points at someone else.
We started Point Higher to run marketing like we own the outcome: audit first, systems before tactics, one plan across every channel. Every channel works off the same data and answers to the same number — booked revenue.
That's the whole pitch. Senior people, one accountability line, and numbers you can trust — for owner-operated businesses that live and die by their pipeline.
03How We Work
How an engagement actually runs.
No black box. You see the plan before you commit to a retainer, and the accounts and data stay yours throughout.
02
Plan
Findings ranked by impact, then a 90-day roadmap across every channel — budgets, owners, deliverables and KPIs, signed off before launch.
03
Execute
Ads launched, content shipped, tracking wired up — by the senior people who planned it. Everything visible in a weekly dashboard.
04
Review
Double down on what's working, cut what isn't. Monthly strategic reviews and quarterly plan renewals.
04How We Operate
The standard behind every engagement.
Senior-only
The person who plans your marketing is the person who runs it. No account managers relaying messages, no juniors learning on your budget.
One plan, every channel
SEO, paid media, social, brand and web run off the same audit and the same plan. One team, one accountability line, one dashboard.
You own everything
Ad accounts, analytics, CRM data, content, designs and code — all of it is yours. Each service states its minimum term up front, with no annual lock-in.
Straight talk
A $297 SCAN Audit before you commit, then a retainer scoped to the channels you actually need. If a channel isn't worth your budget, we'll tell you.
05The Team
Real people on your account.
No account managers, no juniors, no black box. Every engagement has a named senior lead you talk to directly — these are the people behind it.
FounderValerii Fedorov
Sets the strategy and the standard every account is measured against — and reviews the work before it ships.
COOVeronika Bloemhof
Keeps delivery honest — scope, timelines, and the promises we make to clients.
Web & Engineering LeadNick Fedorov
Builds the sites and the tracking every channel lands on, so the numbers in your dashboard are real.
SEO / Technical LeadAlex Yaremenko
Turns search into a compounding channel — technical first, opinions second.
Senior Ads ManagerDenis Chizhov
Runs the paid accounts day to day — budgets, bids and the tests that decide where the next dollar goes.
Meta Ads ManagerKirill Posmetny
Owns Facebook and Instagram — the creative rotation, the audiences, and the point where a campaign has earned more budget.
Senior Full Stack DeveloperVlad Makhno
Ships what the plan needs — the page, the integration behind it, and the tracking that proves it worked.
06What We Do
One team, every channel.
You don't need five vendors who blame each other. Seven channels run from one audit and one plan — each handled by a senior specialist in that channel.
Strategy & Fractional CMO
Senior marketing leadership without a full-time hire — GTM planning, market research, marketing audits.
Explore Strategy & Fractional CMOWeb Development
Sites built to convert and rank — where every other channel lands.
Explore Web DevelopmentNot sure where to start?
Book a SCAN Audit — we'll tell you which channels are worth it.
Start With A SCAN Audit07The Difference
Not how most agencies work.
A typical agency
You meet the seniors in the pitch — then juniors do the work.
Five vendors, five reports, and everyone blames someone else when a number drops.
Each channel optimized on its own, with no shared plan or budget.
Locked into their ad accounts, their tools, their retainer.
Reports full of vanity metrics — impressions, clicks, followers.
Point Higher
The senior who plans it is the one who runs it.
One team across every channel — one number to answer for.
One audit, one 90-day plan, one dashboard across every channel.
You own the ad accounts, analytics and data. Minimum terms stated up front, no annual lock-in.
Reporting tied to revenue: leads, calls, booked jobs.
08Who We Work With
Owner-operated businesses that live on their pipeline.
We do our best work for local service businesses where the owner still feels every lead — and where a slow month is a real problem, not a line on a slide. If that's you, we already speak your language.
Miami-based, working across South Florida and the wider US — remote where it makes sense, on the ground when it counts.
HVAC & Home ServicesMed-Spa & AestheticsReal EstateMoving & StorageLocal RetailProfessional Services
09Founder’s Note
From the founder
We run marketing like we own the outcome. If the phone doesn't ring, nothing else we built matters — so that's what we build toward, first.Valerii FedorovFounder / Point Higher
10FAQ
What owners ask before they say yes.
Ownership, industry fit, how we work and where we are — answered the way we'd answer them on a call.
Do you work with my industry?+
Most of our work is local service businesses — HVAC and home services, med-spa, real estate, moving, professional services. If you're an owner who still feels every lead, we're a fit. Not sure? The SCAN Audit is the fastest way to find out.
What does “senior-only” actually mean?+
The person who plans your marketing is the person who runs it. No account managers relaying messages, no juniors learning on your budget. Every engagement has a named lead you talk to directly.
Do I own the work, or am I locked in?+
You own everything — ad accounts, analytics, CRM data, content, designs and code all stay in your name. Each retainer states its minimum term up front — three or six months, depending on the service — with no annual lock-in. If you ever leave, you leave with all of it.
Why don't you name your clients?+
We honor NDAs with our clients, so the case studies on our service pages describe the business, the market and the results — never the company name.
Are you local, or fully remote?+
We're based in Miami and work across South Florida and the wider US. Remote where it makes sense, on the ground when it counts — a kickoff, a shoot, a working session.
How do we start?+
With a SCAN Audit — $297 once, 30 checks across six areas of your public marketing. You keep it whether or not you work with us. From there we plan real work across the channels that matter.
11Start Here
Let's see what your marketing is actually doing.
It starts with a SCAN Audit — $297 once, 30 checks across six areas of your public marketing. Yours to keep, whether or not you work with us. Then one plan for every channel.