Local services with repeat, emergency or seasonal demand
People search at the moment the need appears, in a defined area, several times a year. The map pack is the first result and often the only one.
For local services, multi-location and ecommerce businesses
Customers who are already looking for you
We build the structure, the pages and the local presence that make your business the answer — then connect every organic lead back to recorded revenue.
Paid media rents demand. Search earns it.
SEO from $1,500 / monthBuilt into a new website: $2,500 / month
Month one includes the full audit and roadmap.
ac repair fort lauderdale
Local ResultsMap pack
Your business — local position 1 of 34.9 ★ (312) · Open 24 hours · Emergency repairCall
Competitor AClosed · Opens 8 AM
Competitor BOpen · Repair and installation
yourbusiness.com › ac-repairAC Repair in Fort Lauderdale
Same-day diagnosis, published pricing and the service area we actually cover. Request a repair in under a minute.
A Qualified Inquiry
Illustrative search result. Not a screenshot of a client account. Search results, page layouts and coverage grids shown on this page are illustrative.
Case 01 · HVAC Company, Dallas–Fort Worth
98 → 812Organic leads / month
81% → 38%Paid-media dependence
36 moEngagement length
How we work
Six-month initial term on ongoing plans, because a shorter one cannot produce a conclusion. Each includes the month-one audit and roadmap, keyword and content work, technical delivery, local presence, reporting and direct team access. SEO in Development runs to launch on a three-month minimum.
Why Search
Advertising stops when the budget stops.
Search does not replace paid media. It changes what the budget is for. Every page that starts producing inquiries is an asset you keep, which is why this channel is judged over quarters and not over weeks.
- Demand
- Paid mediaAvailable the day you fund the account.
- Organic searchBuilt over months, then compounds.
- Cost per Lead
- Paid mediaRises with competition and with your own budget.
- Organic searchFalls as pages, evidence and authority accumulate.
- Ceiling
- Paid mediaYour monthly budget.
- Organic searchThe size of the market and how much you publish.
- What Fails First
- Paid mediaIrrelevant clicks and unqualified inquiries.
- Organic searchPages that rank but answer nothing.
- If You Stop
- Paid mediaInquiries stop the same week.
- Organic searchExisting pages keep producing, then decay slowly.
ComparisonPaid mediaOrganic search
Need inquiries immediately? Say so, and we scope paid media beside this.
Fit and Anti-Fit
Where this works, and where it does not
Search earns demand rather than renting it, which makes it excellent for some businesses and the wrong first move for others. Better to know now than three months in.
Where This Works Best
Considered purchases people research before they buy
The buyer compares, reads and decides before contacting anyone. Pages that answer the comparison earn the inquiry.
Multi-location businesses competing on the map in every city they serve
Position changes with the searcher's distance from you, so coverage is won location by location rather than as a single citywide rank.
Where It Does Not
A business that needs inquiries this month and has nothing live
Search is judged over quarters. If inquiries are needed now, say so, and we scope paid media beside this instead.
A site nobody is allowed to restructure or publish to
Publishing into a structure that cannot be changed buys nothing. The architecture work is the part that makes the rest possible.
An offer nobody searches for, where demand has to be created first
Search captures demand that already exists. Where there is none to capture, the demand has to be created somewhere else first.
Need inquiries immediately? Say so, and we scope paid media beside this.
Case 01 · Client Name Under NDA
HVAC Company, Dallas–Fort Worth
Eighty-one percent of this company's inquiries came from paid media at $146 a lead. Over 36 months we rebuilt the technical foundation, the local presence, the commercial content and the revenue attribution behind organic search.
Organic leads / month98rising to812+729% over 36 months
Organic-sourced revenue / month$98Krising to$786KRecorded in the client CRM
Paid-media share of inquiries81%rising to38%Paid kept for incremental demand, not survival
Local pack top-3 coverage9%rising to64%Across the target service-area grid
Non-branded clicks / month2,040rising to22,650
Commercial keywords in top 37rising to226
Completed paid jobs / month30rising to371
Service vehicles on the road11rising to28
Three-Year Totals
15,456Organic leads
6,795Completed jobs
$15.67MOrganic-sourced revenue
Month 8Break-even
Source
Source: Point Higher project records. January 2023 – December 2025, one starting location and three by month 36. Monthly figures are trailing three-month averages. Revenue is organic-sourced revenue recorded in the client CRM, not profit. Three-year SEO investment: $648,000. Method and limitations: Terms, page 17.
Three years, three different jobs. None of them started with content.
Case 01 · How It Worked
Repair the foundation. Then take the market.
The order matters more than the volume. Publishing into a broken structure buys nothing, which is why year one spent six months on measurement and technical recovery before a single commercial page was written.
Year OneStage 01
Repair
98 → 236 leads / moMeasurement and technical recovery before a single commercial page was written.
- Crawl and log review
- GA4 and CRM reconciliation
- 784 duplicate URLs removed from indexation
- 184 thin pages consolidated
- Service-based architecture
- 14 service pages, 18 service-area pages and 9 emergency pages
Year TwoStage 02
Expand
236 → 523 leads / moNew locations, new coverage, and the first systematic testing of the pages themselves.
- Two new verified locations with their own profiles and reporting
- Installation and heat-pump coverage
- Cost, rebate and financing content
- Technician credentials and real project evidence
- Automated review requests
- Eleven conversion experiments
Year ThreeStage 03
Defend
523 → 812 leads / moConsolidation, decay control and holding the ground already taken.
- 96 existing pages refreshed on query and conversion data
- 14 weak city pages merged into eight regional hubs
- Decision tools published
- 38 lost referring domains recovered
- Content-decay alerts
- Quarterly grid review
Organic leads per month, by quarter+729% over 36 months
- Organic leads / month. Organic leads per month, by quarter.
- Baseline: 98
- Q1: 115
- Q2: 148
- Q3: 188
- Q4: 236
- Q5: 294
- Q6: 356
- Q7: 442
- Q8: 523
- Q9: 601
- Q10: 681
- Q11: 756
- Month 36: 812
- +729% over 36 months
$648,000Three-year SEO investment
$15.67MThree-year organic-sourced revenue
Month 8Break-even on incremental gross profit
The project passed break-even on incremental gross profit in month eight.
Semantic Strategy
We map buying intent. Then we decide what to build.
A keyword list is not a plan. Queries become useful when each cluster names a customer situation, and each situation has exactly one page responsible for answering it.
Query Cluster → Page Responsible
Query Clusterac repair miami, emergency ac repair, ac repair near me
What the Customer WantsHelp today
Page Responsible/ac-repair/
What We Optimize ForCall or request a repair
Query Clusterac installation miami, new ac unit cost
What the Customer WantsA price and an installer
Page Responsible/ac-installation/
What We Optimize ForEstimate request
Query Clusterrepair or replace ac, how long does an ac last
What the Customer WantsTo decide before spending
Page Responsible/guides/repair-or-replace/
What We Optimize ForMove to the service page
Query Clusterhvac technician jobs, ac unit wholesale
What the Customer WantsSomething you do not sell
Page ResponsibleNo page
What We Optimize ForExcluded from the plan
One page, one job
Two pages chasing the same query split the evidence and beat each other. In Case 01, fourteen city pages were merged into eight because of it.
Brand and non-brand split
People searching your name were already coming. Growth is measured on non-branded demand, reported separately from month one.
Not every keyword deserves a page
A topic enters the backlog when it has a credible path to a customer. Traffic with no path is declined in writing.
The map decides the structure. The structure decides what Google can find.
Architecture & Technical
A live page can still be invisible.
Most sites do not have a content problem first. They have a discovery problem: redesigns leave duplicate URLs, filters and parameters get indexed, and the pages that sell sit four clicks from the homepage.
- URLs discovered by the crawler
- 1,146
- Valid indexable pages
- 312
- Duplicate, filter and parameter URLs
- 784
- Redirect chains
- 431
- Canonical conflicts
- 187
- Broken URLs returning 4xx
- 218
- Orphaned pages, linked from nowhere
- 96
- Internal links pointing at redirects
- 1,842
Case 01 · What the First Crawl Found
Inspect before changing
Some exclusions are intentional. Every directive is checked against the business reason before it is touched.
- A robots.txt block is not the same thing as a noindex tag
- Every directive checked against the business reason first
Consolidate, then structure
Duplicates merged into the strongest URL, redirects repaired, sitemaps rebuilt.
- Click depth reduced
- Navigation rebuilt around services rather than around the old menu
Fix, verify, monitor
Every release is inspected live after publishing and logged with what changed, who approved it and how it was checked.
- Structured data added only where it is valid
- A monthly log of releases, approvals and verification
Once the page can be found, it still has to earn the inquiry.
The Page
Ranking is not the result. The inquiry is.
A page has to satisfy the search and then the buyer. The second half is where most SEO work quietly fails, so we test it like a landing page and report what each change did.
Match the need
One purpose per page, with a title, URL and heading that say the same thing as the search.
Answer it usefully
Service details, real coverage area, limitations and the questions buyers actually ask before calling.
Earn confidence
Credentials, licences, first-party photos and project evidence your team confirms is true.
Make the step obvious
One relevant action, measurable end to end, reachable without scrolling past it twice.
Case 01 · Conversion Experiments on the Same Traffic
Shorter quote formcompletions
+16.2%
Sticky call button on mobilephone clicks
+11.8%
Financing next to the replacement CTAqualified leads
+9.4%
Same-day availability modulecalls
+8.6%
ZIP-code coverage checkerbooking starts
+7.1%
Technician trust sectionform conversion
+6.3%
Generic discount pop-uplead quality
−4.8%
RemovedEleven experiments ran across year two; the seven above reached a usable conclusion. The negative result is included because it changed the plan.
Half of local demand never reaches a website at all.
Local Search
Win the map, not just the page.
For a local business the map pack is the first result and often the only one. Position changes with the searcher's distance from you, so it is measured on a grid across the service area, not as a single citywide rank.
Case 01 · Top-3 Grid Coverage
Month 09%
Month 3664%
Each square is a search point in the service area. Coral means a top-three map position from there.
Coverage grids shown here are illustrative.
The profile
Categories, services, service area, hours, products and photos kept accurate and complete. Questions answered before a competitor answers them.
Reviews, earned properly
A request after every completed job, a response to every review, and no incentives, gating or gifts attached to a rating.
Location pages worth visiting
Real coverage, local evidence, permits, technicians and availability. No duplicated city text and no addresses you do not occupy.
Grid measurement
Rank tracked on a fixed geographic grid per location, reviewed quarterly, so coverage is compared against the same points every time.
What We Cannot Control
Local ranking depends on relevance, distance and prominence. Distance is not something any agency controls, which is why coverage is reported by area and multi-location work is scoped per location.
And an increasing share of searches now gets answered above the results.
AI Search
AI Overviews changed the click, not the qualification.
Assistants and AI results answer the informational question directly. What they cannot do is diagnose your unit, quote your job or dispatch a crew — so the commercial query still ends on a page, and being the source it cites is the work.
Illustrative AI overview
should i repair or replace a 12 year old ac unit
Most units are worth repairing under about ten years old; past that, repeated repair cost is usually compared against replacement and expected efficiency savings.
- yourbusiness.com › guides › repair-or-replaceCited
- Competitor A › blog
- Competitor B › resources
Illustrative. Inclusion in AI Overviews cannot be bought or guaranteed.
Stated plainly
What we do not promise
- Inclusion in AI Overviews or AI Mode. It cannot be bought or guaranteed
- Special AI markup. No such format exists; the fundamentals are the fundamentals
- Complete AI reporting. Assistant referrals are partially visible at best
What changes
- Informational queries lose clicks to the summary
- Answers are assembled from passages, not whole pages
- Being mentioned matters even when nobody clicks
- Assistants lean on reviews, citations and consistent facts
What we do about it
- Answer the question in a self-contained passage, near the top
- Keep name, address, services and pricing consistent everywhere they appear
- Publish first-party facts a model cannot invent: coverage, pricing, process
- Valid structured data, comparison content and credible citations
- Track AI-referred sessions and branded search separately in reporting
Standing Note
Google's own guidance is that there is nothing new to implement for AI features beyond standard SEO practice, and that eligibility is never guaranteed. We treat AI visibility as a by-product of being genuinely the best answer, and we report it as an observation rather than as a target we can hit on request.
None of it counts until an inquiry can be traced back to the search.
Measurement
Which searches become customers?
Before the first release, the measurement system is rebuilt. Most SEO reporting stops at sessions because the calls were never connected to anything — in Case 01, 28% of organic leads were landing in reporting as Direct traffic.
From Inquiry to Paid Job
01Inquiry
A call, a form or a booking, with the source retained.
02Qualified
Right service, right area, a real need.
03Booked
Your team confirms the appointment happened.
04Paid job
Your records confirm what it was worth.
How the number is protected
The hygiene rules that decide whether a lead is counted at all, applied the same way every month.
- Search Console, GA4, tag manager, dynamic call tracking and separate numbers per business profile
- Connected
- First known non-direct source retained
- 90 days
- Calls under 30 seconds excluded. Spam, vendors and job applicants removed
- 30 seconds
- Duplicate leads consolidated by phone or email
- 30 days
- Branded and non-branded demand reported separately
- Always
Case 01 · tracking quality
What the attribution repair changed, measured before the first release and again at month 36.
- Leads with a known source
- 72% → 96%
- Leads misattributed to Direct
- 28% → 4%
- Calls connected to CRM records
- 41% → 94%
- Revenue tied to a marketing source
- 36% → 92%
What the Numbers Cannot Do
Query-to-sale matching is never complete, and seasonality moves the numbers on its own. Headline figures use trailing three-month averages, and the report says which part of a change it cannot explain.
Reliable numbers make the first six months a decision, not an opinion.
Success Criteria
Your first two quarters
SEO is bought on a six-month term because three months cannot answer the question. What the term does guarantee is a defined baseline, a release every month and a documented decision at the end — not a ranking promise.
Stage 01Month One
A baseline and a plan
The full audit, the query-to-page map, the prioritised roadmap and a measurement baseline your team agrees with. The first technical release ships inside the month.
- The full audit and roadmap
- The query-to-page map
- A measurement baseline your team agrees with
- The first technical release, shipped inside the month
You keep the roadmap either way.
Stage 02Months Two and Three
Delivery you can verify
Priority technical fixes released and verified live. The first commercial pages published and indexed. Local profiles corrected.
- Priority technical fixes released and verified live
- The first commercial pages published and indexed
- Local profiles corrected
- A monthly log of what changed, who approved it and how it was checked
Impressions move before leads do.
Stage 03Months Four to Six
A documented next decision
Non-branded impressions, clicks, qualified inquiries and recorded revenue compared against the baseline, with a plan to expand, hold or rebuild, reviewed before the renewal notice is due.
- Non-branded impressions and clicks against the baseline
- Qualified inquiries and recorded revenue against the baseline
- A plan to expand, hold or rebuild
- Reviewed before the renewal notice is due
Evidence decides the next scope.
Work delivered and search response
A month with releases and no ranking movement is normal and is reported as exactly that.
A position, a date for a position, or a lead count
Search engines decide rankings and competitors keep working too.
The agreed scope shipped each month
Verified after publishing, with the evidence attached to every recommendation.
It starts with one month of diagnosis you keep regardless.
Getting Started
Your first 30 days
The audit is the first month of the engagement, not a separate purchase and not a PDF that sits in a drawer. It ends with work already shipped.
Day 01Access
Day 10Findings
Day 20Roadmap
Day 30First Release
Crawl, connect, reconcile
Full crawl and log review. Search Console, analytics, call tracking and CRM connected and reconciled against each other. Branded demand separated from non-branded. Business profiles and competitors reviewed.
Map and prioritise
The keyword-to-page map for your services and markets. The technical evidence log. A roadmap ranked by commercial relevance and implementation effort, with an owner and a verification step on every item.
Ship and walk through
Tracking gaps closed, the first technical release published and verified, profile corrections live, and a walkthrough with your team so the plan is understood by the people who have to approve it.
What we need from you
CMS access, Search Console, analytics, business profile ownership, a named approver, and whatever development resource publishes changes. Where there is none, we quote ours.
Changing agency, or starting from zero?
From zero we build the structure. Replacing someone, we review what already works before touching it — inherited work is audited, not deleted on principle.
And you know exactly who is doing it.
Who Owns the Work
Alex Yaremenko, Advertising Director
Alex leads search and advertising across organic search, Google Ads and Meta. The same person owns the keyword strategy and the paid campaigns, so the two channels are planned against one demand map instead of competing for the same queries.
Direct access to the working team
- A shared messenger channel for questions and approvals.
- A weekly log of work delivered.
- Each month, a report on performance, completed releases and the next decisions.
Portrait supplied by Point Higher.Alex Yaremenko
Senior Ads Specialist8+ years of experience
He starts with your business, your service area and the customer journey. Technical delivery, content production and release QA sit with the in-house team behind him.
- One demand map
- Organic search, Google Ads and Meta planned together
- Named approver on your side
- Agreed before work begins
8+
Years of experience
1
Owner across organic and paid
01
Weekly log of work delivered
The cheapest SEO is the one you never have to retrofit.
SEO During Development
Build the site around the demand, not around the design.
This is rarely scoped as its own piece of work, because it needs the search plan before the first wireframe. Without one, the structure gets invented by whoever drew the sitemap, and the first two quarters of SEO are spent undoing it.
What Skipping It Costs Later
URLs that follow the page tree somebody drew, not the way people search.
Commercial pages buried three levels inside a menu.
One page trying to serve repair, installation and maintenance at once.
A launch that drops the rankings the old site had earned.
Months of retainer spent rebuilding what the build could have done for free.
What We Do While It Is Being Built
Semantic core first
Demand mapped before wireframes, so the structure is an answer to it.
Structure and URL map
Every page, its purpose, its URL and the internal links that reach it.
Briefs and the funnel
What each page must say, prove and ask for, and where the inquiry goes.
Developer specification
Headings, schema, pagination, speed budget, indexation rules and language versions.
Measurement from day one
Analytics, events and call tracking live at launch, not bolted on a quarter later.
Migration and launch QA
Redirect map for the old URLs, then a full inspection after the site goes live.
$2,500USD / month
$2,500 / month for the duration of the build. Works with your developer or with ours. Converts to Base or Ecommerce SEO at launch.
Minimum Three MonthsFour ways to buy this, depending on where your site is today.
SEO Plans
Choose the scope your business needs
The ongoing plans include the month-one audit and roadmap, keyword and content work, technical delivery, local presence, reporting and direct team access, on a six-month initial term. SEO in Development runs to launch on a three-month minimum and then converts.
SEO in Development
$2,500USD / month
Runs until launch, then converts.
- Semantic core up to 1,500 queries
- Structure, URL map, internal links
- Briefs for up to 20 pages, copy for 10
- Developer spec and launch QA
- Migration and redirect map
- Measurement live at launch
For a site being built or rebuilt. Flat fee, minimum three months, converts to Base or Ecommerce SEO at launch.
Base SEO
from$1,500USD / month
Service sites up to roughly 100 pages.
- One market, one location
- Up to 3 pages or articles a month
- Technical delivery up to 8 hours
- One business profile managed
- Grid rank tracking, one area
- Monthly report and review
For service businesses in one market and one location. Six-month initial term.
Ecommerce SEO
from$3,000USD / month
Stores with a real catalog to rank.
- Category and product templates
- Up to 6 pages a month
- Technical delivery up to 16 hours
- Facet, filter and feed indexation
- Margin-aware page priorities
- Merchandising and search aligned
For catalogs where facets, filters and feeds decide what can be indexed at all.
Scale
from$6,000USD / month
Individually scoped engagement.
- Several locations, markets or languages
- Up to 12 pages a month
- Technical delivery up to 30 hours
- Up to 10 business profiles
- Grid tracking per location
- Digital PR and outreach programme
For several locations, markets or languages, scoped per location.
Prices are in USD. SEO in Development is a flat monthly fee; the ongoing plans are starting prices.
Page counts are monthly ceilings agreed in the quote.
Technical delivery is an hours allowance per month.
Ongoing plans carry a six-month initial term, renewing in three-month increments unless notice is given at least one month before the current term ends. SEO in Development runs to launch on a three-month minimum.
Standing Note
Budget for external links and paid placements is never included in the fee and is never spent on buying rankings. Outreach and digital PR are quoted separately. Page counts are monthly ceilings agreed in the quote. Final scope and fee are confirmed before you commit.
What the fee covers, and what it deliberately does not.
Scope Boundaries
What is included. What is separate.
Your fee pays for the team doing the search work. External costs and development are separated before the engagement starts, not discovered in month three.
Included in every SEO plan
Included- Audit and roadmap. Delivered in month one and kept by you regardless of what happens next.
- Keyword and page mapping. Clusters, intent, destinations and the pages that will not be built.
- Content production. Briefs, copy, on-page work and internal links, up to the agreed monthly volume.
- Technical delivery. Fixes, structured data, indexation control and release verification, within the allowance.
- Local presence. Business profiles, service areas, review process and grid measurement.
- Measurement and reporting. Tracking through supported tools, a monthly report and a decision review.
Paid separately
Separate- Link budget. Never included, in any package. We do not buy links to manipulate rankings, and no part of your fee is spent that way.
- Outreach and digital PR. Earned coverage and citations are scoped as a programme with its own budget.
- Development beyond the allowance. New templates, rebuilds, migrations and custom integrations.
- Third-party tools. Call tracking, CRM, rank tracking seats and other subscriptions.
- Production costs. Photography, video and licensed imagery for the pages we publish.
- Paid media and organic social. Separate services with separate scopes.
Publishing Responsibility
Publishing responsibility is named in the quote. If your team publishes, we brief and verify. If we publish, we need the access and the approver. Either way, no page goes live without business approval of the claims on it.
Everything that governs the engagement is on the next block.
Terms
The terms behind the work
Deliberately unglamorous. Every price, limit and qualification that governs the engagement, in the words the proposal uses.
01
Scope and price
SEO starts at $1,500 per month. SEO during development is a flat $2,500 per month. Ecommerce starts at $3,000 and multi-market engagements at $6,000. Prices are in USD, and all except the development fee are starting prices. Your quote fixes page volumes, technical allowance, revisions, publishing responsibility, dates and payment terms. Link budget, outreach, development beyond the allowance, tools, production and paid media are separate.
02
Six-month initial term
The initial term is six months, because a shorter one cannot produce a conclusion. It renews for three months at a time unless you give notice at least one month before the current term ends. We review progress with you before that deadline. Development-stage engagements run to launch and then convert to an ongoing SEO plan.
03
Access and readiness
Work begins after approval, payment and access: content management system, Search Console, analytics, business profile ownership, a named approver and whatever development resource publishes changes. Client delays move the schedule. Where no development resource exists, we quote ours separately.
04
Your accounts and data
Your website, accounts, profiles and accumulated data remain yours. Content produced under the engagement is yours on payment. We hand over access, documentation and the working files at the end. Your team approves factual claims before publication. Client cases stay anonymous and we never publish client names.
05
Performance and eligibility
We do not guarantee positions, traffic, lead counts or revenue, and no agency can. Search engines decide rankings. We do not buy links to manipulate rankings, in line with Google's link spam policy. Inclusion in AI Overviews or AI Mode cannot be guaranteed and requires no special markup. Local visibility also depends on the searcher's distance from you. Low volume, seasonality and long sales cycles limit what any single period can prove. Past case results are not forecasts.
06
Case and image notes
Source: Point Higher project records. HVAC services, Dallas–Fort Worth, January 2023 to December 2025, 36 months, client name withheld under NDA. Monthly figures are trailing three-month averages. Revenue is organic-sourced revenue recorded in the client CRM, not profit, and excludes taxes, financing fees and projected lifetime value. Three-year SEO investment: $648,000. The engagement also included conversion and lead-response work. Search results, page layouts and coverage grids shown in this document are illustrative. Portrait supplied by Point Higher.
One decision you can make now: what is worth fixing first?
SEO FAQ
The real questions
The questions that come up on every call, answered here so you do not have to spend thirty minutes extracting the same answers.
How long before this produces inquiries?
SEO is bought on a six-month term because three months cannot answer the question. Impressions move before leads do, and a month with releases and no ranking movement is normal and is reported as exactly that. What the term guarantees is a defined baseline, a release every month and a documented decision at the end.
Do you guarantee rankings?
No. We do not guarantee positions, traffic, lead counts or revenue, and no agency can. Search engines decide rankings and competitors keep working too. We do commit to the agreed scope shipped each month, verified after publishing, with the evidence attached to every recommendation.
Is the link budget included in the fee?
Never, in any package. We do not buy links to manipulate rankings, in line with Google's link spam policy, and no part of your fee is spent that way. Outreach and digital PR are earned coverage and are scoped as a separate programme with its own budget.
Can you get us into AI Overviews?
Inclusion in AI Overviews or AI Mode cannot be bought or guaranteed, and there is no special AI markup — no such format exists. Google's own guidance is that there is nothing new to implement for AI features beyond standard SEO practice. We treat AI visibility as a by-product of being genuinely the best answer, and we report it as an observation rather than as a target.
What happens after the first six months?
The term renews for three months at a time unless you give notice at least one month before the current term ends, and we review progress with you before that deadline. Months four to six compare non-branded impressions, clicks, qualified inquiries and recorded revenue against the baseline, with a plan to expand, hold or rebuild.
We are rebuilding the site right now. Should we wait?
No — that is the cheapest version of this work. SEO during development is $2,500 per month for the duration of the build, minimum three months, and it runs until launch and then converts to Base or Ecommerce SEO. Without a search plan before the first wireframe, the first two quarters of SEO are spent undoing the structure somebody drew.
Who publishes the changes?
Publishing responsibility is named in the quote. If your team publishes, we brief and verify. If we publish, we need the access and the approver. Either way, no page goes live without business approval of the claims on it. Where no development resource exists, we quote ours separately.
We are replacing another agency. Do you start over?
No. From zero we build the structure. Replacing someone, we review what already works before touching it — inherited work is audited, not deleted on principle. Some exclusions are intentional, and every directive is checked against the business reason before it is touched.
Next Step
Let's plan your search strategy
Tell us what you sell, where you sell it and what a customer is worth. We come back with the recommended scope, the monthly fee and what month one will deliver — confirmed before you commit.
01
Your site
Live, being rebuilt, or not built yetWhich one decides whether you start with SEO during development or with ongoing SEO.
02
Your market
Priority services and service areaThe work you want more of, and the cities you can actually serve.
03
Your numbers
What an inquiry is worth todayCurrent lead sources and cost per lead, even approximate.
One clear next step. The rest follows from the evidence.
Before You Start
Start with a SCAN Audit
A $297 one-time public marketing diagnosis: 30 defined checks across local presence, lead contact readiness, website and conversion, search visibility, analytics signals and public advertising, written up as a 25–30 page report.