Point Higher/Google Ads

01Google Ads Management

More of the jobs you want to win

We manage Google Ads to bring in calls and estimate requests for the moves you want to book.

Management from $1,200 / monthGoogle ad spend: $3,000 / month minimumInitial campaign setup included

See Management OptionsFor moving and relocation businesses

Illustrative moving crew loading a truck, AI-generated

Illustrative Search Ad

moving company near me

SponsoredLocal & Long-Distance MovingRequest a moving estimate

Search
Inquiry
Booked job

02Case 01 / Client Name Under NDA

Moving Company

We separated local and interstate demand and connected campaigns to booking outcomes.

Cost per Google Ads LeadUSD per lead · start to month 24

Drag the month

Cost per Google Ads lead, moving company case

Start: $105 per lead
Month 1: $80 per lead
Month 3: $60 per lead
Month 6: $47 per lead
Month 12: $38 per lead
Month 18: $35 per lead
Month 24: $34 per lead

Cost per Google Ads Lead

$105$34

68% lower CPL

Published for start month 24

Monthly paid leads: 3202,3007.2x
Monthly ad spend: $33.6K$78.2K2.3x
Lead to booking: 10.9%24%

A 2.3x budget increase and lower CPL produced 7.2x as many leads.

The wider engagement also improved landing pages and the sales team’s response and follow-up.

Case context and limitations are included in Terms. Five More Google Ads Accounts, Real Numbers

03Search Strategy

Search intent and campaign structure

We group searches by the job people need and the work your business can actually serve.

Example Search Intent Our Campaign Decision

Local Movemovers near me
Local services + service area
Interstate Routemoving from NY to Florida
Separate route economics
Commercial Moveoffice relocation company
A distinct offer and page
Outside This Offermoving jobs / truck rental
Exclude irrelevant intent
Negative Keywords

Example searches and campaign structures are illustrative.

We keep brand searches separate when judging new-customer acquisition.

04Measurement

Which inquiries become customers?

We track what happens after the form or call, using the sales outcomes your team records.

Inquiry

A form or call

Qualified lead

Right service and area

Booked job

Your team confirms it

Completed sale

Your records confirm value

Google Ads optimization — eligible sales outcomes feed back into campaigns

We do not increase spend just because lead volume rises. We first check lead quality and your capacity to serve it.

05Ongoing Management

Ongoing campaign management

We choose the campaign mix around your demand and budget, then keep improving the account as results come in.

The work behind your monthly fee	What happens
Searches and spend	Filter irrelevant demand. Adjust bids, locations and pacing around lead quality.
Ads and creative	Write, produce and test the assets your selected campaigns need.
Tracking and outcomes	Check conversions and supported integrations. Investigate gaps in the data.
Conversion improvements	Brief your team on page content and follow-up changes that could improve bookings.

Search

Capture searches for relevant services and routes.

Performance Max

Test broader Google inventory with suitable goals and assets.

Demand Gen / YouTube / Display

Use image and video ads to build consideration and re-engage eligible audiences.

Shopping and product campaigns

Available from Growth for ecommerce, with Merchant Center and feed management.

06Success Criteria

Your three-month scorecard

Before launch, we define a qualified inquiry and agree the cost targets. Each monthly report shows progress against that baseline.

01 / Month One

A working account

We test the tracking and launch the agreed campaigns. You receive the setup checklist. Your first report shows spend, inquiries and any gaps in the sales data.

02 / Month Two

Evidence from live campaigns

You receive a test log covering search terms, ads and budget changes. We report lead quality and acquisition costs, then review progress before the renewal notice deadline.

03 / Month Three

A documented next decision

We compare 90-day costs, qualified demand and recorded bookings against the baseline. You receive a plan to expand, hold or rework campaigns, with the next priorities and budget recommendation.

If volume or the sales cycle limits a conclusion, the report names the gap and the next test.

07Ad to Landing Page

From the search to the right page

We specify the offer, page content and next action each priority campaign needs.

Illustrative Search AdInterstate Moving Estimates

Moving to another state? Request an estimate for your route and date.

Request an estimate ↗

The Page Continues the PromiseYour route.
Your moving date.

Moving from → Moving to

When are you moving? ↓

Get your estimate ↗

The landing-page brief	What it needs
Offer	Interstate moving, not every service
Details	Origin, destination and moving date
Trust	Explain pricing and the process
Next action	A short, usable estimate form

Included: recommendations and implementation briefs. Development and site edits are always quoted separately.

08Initial Setup Included

Your first 14 days

We launch the agreed campaigns within 14 calendar days after payment, with timely access, materials and approvals. Full readiness conditions appear in Terms.

Initial Setup Included14 calendar days after payment

Days 1–7Research and build the plan
Map services and keywords. Review existing campaigns. Prepare ads, tracking requirements and briefs for the website and sales funnel.
Days 8–14Configure, test and launch
Configure campaigns, GA4 and available integrations. Check the inquiry journey. Resolve launch blockers and activate the agreed setup.

Day 14The agreed campaigns launch

Launch Readiness

Payment
Timely client data and access
Materials and approvals
Ready pages and any necessary development

Starting from zero?: We build your campaign structure.
Changing agencies?: We review before replacing.

09Advertising Director at Point Higher

Alex Yaremenko

Senior Ads Specialist · 8+ years of experience

Advertising Director / Point Higher

8+ years.Senior from day one.

Alex leads advertising strategy, campaign planning, media buying and performance measurement across Google and Meta. He starts with your business, audience and customer journey. His background in lead generation and go-to-market strategy shapes the campaign plan before a single ad is written.

Direct access to the working team

A shared messenger channel for questions and approvals, with concepts and briefs from our in-house creative team. Each month you receive a report on performance, completed work and the next decisions.

10Case 02 / Client Name Under NDA

Electronics Retailer

Ecommerce management — available from Growth. We fixed feeds, aligned campaigns with margins and stock, and used remarketing to bring customers back.

Start

8.5x

Month 18

+42%

1.2 → 3.15Average Purchases per CustomerStart to month 18

$65 → $52.80Cost per Order19% lower cost per order

$390 → $450Average Order Value

Monthly ad spend: $52K to $155K. Monthly Google Ads orders: 800 to 2,933.

ROAS is attributed revenue divided by ad spend, not profit. Both cases included wider website and sales or retention work; see Terms.

11Monthly Management

Choose the scope your business needs

Every option includes setup, ongoing optimization, monthly reporting and direct team access.

Minimum Google ad spend: $3,000 / month, paid separately

Core

From$1,200USD / month

Full lead generation

For the agreed services and markets.
Excludes ecommerce and Merchant Center.

Typical media: $3K–$10K / moDiscuss Core

Growth

From$2,500USD / month

Markets or ecommerce

Parallel campaigns and tests.
Ecommerce with standard catalog integrations and feed management.

Typical media: $10K–$30K / moDiscuss Growth

Scale

From$5,000USD / month

Complex accounts

Multiple markets, complex catalogs and more detailed budget allocation.
An individually scoped engagement.

Typical media: above $30K / moDiscuss Scale

We confirm the final scope and fee before you commit. Budget ranges are guides, not automatic tiers.

12Scope and Costs

What your monthly fee covers

Your package pays for the team managing your advertising. We separate external costs and development before work begins.

Included in management

Campaigns: Research, structure, ads, creative and optimization.
Measurement: Tracking setup through available tools and supported integrations.
Page & funnel: Website and funnel recommendations with implementation briefs.
Communication: Monthly reporting and direct team messaging.

Paid separately

Google ad spend: At least $3,000 per month, paid to Google.
Third-party tools: CRM, call tracking and other subscriptions.
All development: New pages, site edits and custom integrations.

13Before We Start

Terms and expectations

Scope and price

All fees are starting prices in USD. We agree the scope, fee and any later change before it takes effect. Google ad spend, paid tools and all development cost extra. All website development, site edits and custom integrations require a separate quote.

Three-month contract

The contract renews automatically unless you give notice at least one month before the term ends. Cancellation takes effect at the end of the term. We review progress with you before the notice deadline.

Launch readiness

Setup is included in month one. The 14-calendar-day launch requires payment, timely client data, access, materials and approvals, plus ready pages and any necessary development. Google review or verification can affect when ads begin serving.

Your accounts and data

You retain your accounts and accumulated data. We hand over relevant access and campaign materials at the end. Your team provides lead outcomes and approvals. Tracking configuration uses existing tools and supported integrations.

Performance and eligibility

We do not guarantee a fixed lead count or return. Results depend on demand, budget, your offer and sales response. We select eligible formats and audiences under Google policies. Low data volume or long sales cycles can limit conclusions. Past case results are not forecasts.

Case and image notes

Sources: Point Higher case summaries. Moving: start to month 24. Electronics: start to month 18. Both included website and sales or retention work. ROAS is attributed revenue divided by ad spend, not profit. Client identities remain private. The cover scene is AI-generated. Sample ads and structures are illustrative.

↗Your Next Step

Let’s plan your Google Ads

We confirm the campaign scope and monthly fee before you commit.

01 / Your business

Website, services and routes

02 / Your media budget

Planned monthly Google ad spend

03 / Your current setup

New launch or existing campaigns

Discuss Google Ads Management

Our starting point for the proposal.