01
HVAC & Home Services
Same-day dispatch funnels with call-tracking wired to every CTA.
Call-Driven
Performance marketing for owner-operated businesses
When's the last time your
phone rang like this?
30 minutes from a Miami HVAC company's CRM. Real channels, real timestamps, real revenue. The full marketing system working in concert — not a single ad campaign.
Inbound · 30-minute replayCRM replay
AC emergency+1 (305) ***-3370 · Brickell
GOOGLE ADSCommercial HVAC serviceLinda C. · Coral Gables
META ADSDuctwork cleaningMichael T. · Brickell
META ADSHeat pump inquiryOlivia P. · Brickell
SEOMaintenance plan signupEmma W. · Coconut Grove
SEOInbound leads
12Inbound leads
$31,470Projected revenue
Google Ads42%
SEO25%
Meta Ads33%
Referral0%
The businesses we build for
01Proof · Selected work
Real businesses. Real results.
Platforms we designed, built and run — each one live, fast, and turning visitors into booked work. A few from the shelf.
All 5 cases
5.0★ Google ratingInstant home valuation10+ neighborhood hubs
Real Estate
The Bloemhof Group
4.9★ Google ratingInstant moving quote1,856+ five-star reviews
Moving
Moving & Relocation Company
92% first-try admission100+ schools searchable15+ country network
Education
Generation Education
85+sites & systems shipped
Audit-firstevery engagement starts with one
12+ yrssenior experience
7channels under one plan
“We run marketing like we own the outcome. If the phone doesn't ring, nothing else we built matters — so that's what we build toward, first.”Valerii Fedorov · Founder, Point Higher
02Who we build for · Industries
Built for owner-operated businesses like yours.
Six worlds we know cold — each with its own funnel, its own buyer, its own proof. We don't learn your niche on your budget.
02
Med-Spa & Aesthetics
Multi-location booking and an editorial engine your team runs.
Booking-Led
03
Real Estate
Search-first platforms that turn listings into warm seller leads.
IDX / MLS
04
Moving & Storage
Quote funnels built to absorb peak-season demand spikes.
Seasonal
05
Local Retail
Headless catalogs where content and checkout scale apart.
Commerce
06
Professional Services
Authority sites that make the phone ring before the pitch.
Trust-Led
Who this is for · Qualification
Recognise yourself? Then we'll move fast.
We're built for owner-operated businesses at a specific stage. Tick most of these and we should be talking.
Score yourself
01
$1M–$25Mrevenue / year02
$10K–$150Kad spend / month03
2+agencies burned you04
1–3in-house marketers05
6–12mogrowth horizonNot yet under $1M · over $25M enterprise · cheapest option · "just run ads"
03What we do
Seven channels. One audit. One plan.
Disconnected services are why your last agency failed. We don't operate like that. Every channel — from SEO to Fractional CMO — runs off the same audit and the same plan. One team, one accountability line, one dashboard.
01020304050607
Performance
SEO
Technical, on-page, content, link building, local, e-commerce. Organic traffic that compounds quarter over quarter — built as a topical engine, not a checklist.
8 directionsPerformance
Google Ads
Search, Performance Max, Shopping, Display, YouTube. Managed by specialists who actually optimize — not bots on a quarterly review schedule.
8 directionsPerformance
Meta Ads
Facebook, Instagram, Advantage+ Shopping, CAPI setup, lead gen, creative, influencer. Scale without losing attribution to iOS changes.
8 directionsCreative & build
Branding
Strategy, naming, visual identity, guidelines, packaging, digital brand assets. From zero or from a rebrand — with the full system documented.
6 directionsCreative & build
Web Dev
Landing pages, corporate sites, Shopify, WooCommerce, Webflow, WordPress. Sites built to convert and rank — not just to look at.
6 directionsCreative & build
Social Media
Strategy, content production (photo, video, design), community management, influencer, analytics. Real management — not scheduled post salad.
6 directionsLeadership
Strategy & Fractional CMO
For businesses that don’t need another vendor — they need marketing leadership. GTM planning, market research, team building, marketing audits. We run your marketing like we own the outcome.
5 directions04Feeling lost?
Tell us where growth is stuck — we'll map the way forward
You run the business. We build the system — audit, tracking, forecast, and a 90-day plan. If you're not sure what to fix first, that's exactly the conversation we're built for.
01
We find where your money is actually going
Every channel, every leak, every missed conversion — mapped in full.
02
We show what's broken — and what to fix first
Not a pile of findings. A ranked list of actions by impact.
03
You get a working system — not just advice
Full ownership. Forecasted revenue. Zero dependency on us to execute.
Without a system
Meta Ads — no tracking
Google — separate reports
CRM — not synced
Revenue — unpredictable
With the Omnigrowth System
Attract — predictable lead flow
Convert — higher win rates
Retain — long-term customers
Scale — revenue that compounds
Your SCAN report in 7 business days
First quick wins implemented within 2–4 weeks.
Full attribution visibility
Know exactly which channel drives revenue — down to campaign level.
"Within the first week we found $14K/month in wasted ad spend our team never noticed. The audit paid for itself before it was even done."E-commerce client · 4 months with Point Higher
05The audit — our operating model
The free strategy call is the oldest lie in the industry
You've heard it before. "Book a quick 30-min call, we'll tell you what to fix." Nobody diagnoses a business in 30 minutes. So we don't sell on a call — we do the work first: a real SCAN Audit, 30 defined checks across your public marketing, yours to keep. It's $297 once, delivered as a written PDF within 7 business days, and the fee is credited toward the Full Marketing Audit or your first month on a retainer, if that work begins within 90 days of the report's delivery.
THE SCAN FRAMEWORK
REPORT PREVIEW01 / DIAGNOSIS
SCANAudit
25–30page PDF report
Six areas reviewed
01Local
02Contact
03Website
04Search
05Tracking
06Ads
90-day roadmapWith owners. Yours to keep.
PRIORITIZED FINDINGS30 defined checksRanked by priority
Your report. Your decision.Zero pressure, zero lock-in.
01What you get↗
A real diagnosis, not a sales pitch
Within 7 business days. 30 checks across six areas: local presence, contact paths, website, search, tracking and public ads. A ranked list of what to fix first.
- 25–30 page PDF report
- 30-check evidence register
- 90-day roadmap with owners
- No call, no account access
- Yours to keep and share
02How we do it↗
Senior specialists. No juniors
Automated collection supports the research; the same senior people who'd run the retainer review every conclusion. No account managers reading from a template.
- Fixed fee, paid once upfront
- No hidden surprises, no upsells
- No retainer required after
- Deliverables you own — we don't
- Public sources — no logins
03What happens next↗
You choose — with real data
After the audit, you decide: execute in-house, hire another agency, or retain us. Most clients choose us because they've already seen us work. That's the whole point.
- Retain us for execution
- Hand the plan to your internal team
- Take it to a different agency
- Zero pressure, zero lock-in
- Minimum term stated up front
06How we work
Five steps. Nothing skipped
The same operating model whether you're a $2M HVAC company or a $15M e-commerce brand. No ninja growth hacks. No undefined scope. Just the sequence that works.
Audit
Week 1Every channel reviewed. Every leak mapped. Every opportunity ranked by impact and effort.
Diagnose
Week 2A short list of what matters. Not a pile of findings you won't read. Action items ranked.
Plan
Week 3The report's 90-day roadmap, turned into budgets, owners, deliverables, and KPIs. Signed off before launch.
Execute
Week 3+Ads launched, content shipped, tracking wired up. Everything visible in a weekly dashboard.
Review
MonthlyDouble down on what's working, cut what isn't. Quarterly strategic renewals.
The cost of waiting · Do nothing
Standing still isn't free.
Every month without a system, the same three leaks keep draining money you already spent to earn.
32%
of ad budget flows to channels that never pay it back
38%
of leads die between the first click and a booked sale
1.8×
the customer lifetime value left on the table with no retention system
07Our pricing
Transparent, upfront. No hidden fees
Start with the SCAN Audit. Its results tell us whether to go deeper or move straight to a plan of action. Then we build your website or execute the plan with you.
01 Start here
SCAN Audit
$297one-timeBuilt for owners who want real data before committing.
What’s included
- 25–30 page PDF audit report
- 30 defined checks across 6 areas
- 90-day roadmap with owners and completion checks
- No sales call to buy. No account access.
- Delivered within 7 business days of payment
Included · Competitor benchmarkUp to 3 competitors in your primary market
02 Understand the findings
SCAN Audit results
What’s working, where the gaps are, and what needs attention first.
Priorities Depth of audit needed The next step
The findings determine which path we take.
A If we need to go deeper
Full Audit
or a focused audit
We investigate the whole marketing system or the specific area your SCAN results point to.
Full Marketing Audit$1,500one-time · 14 business days
Focused AuditScoped to the findingsOne area that needs a closer look
Inside the Full Audit
- Everything in the SCAN Audit
- Deep per-channel teardown (site, ads, SEO, local, content)
- A 90-day action roadmap, sequenced by impact
- A 60-minute strategy session
- $1,500 credited toward your first month on a Point Higher retainer
Then → Marketing layout
B If the next step is clear
Straight to
Marketing layout
When the SCAN gives us enough clarity, we move directly to the plan of action.
No additional audit needed
03 Both paths lead here
Marketing layoutYour plan of action.
We turn the findings into a clear plan: what to do, in what order, and what work your business needs.
PrioritiesSequenceScope
04 · Put the plan into action
Website
A website project shaped by the plan of action.
Priced to the scopeThe work and project price are agreed before we start.
Explore Web DevelopmentRetainer services
For businesses ready to execute the plan with us.
From $1,000per monthMinimum term stated up front · No annual lock-in
What’s included
- Multi-channel execution (scope per audit)
- Senior-led team, named point of contact
- Weekly performance dashboard
- Monthly strategic review call
- Quarterly plan renewal + re-audit
- All data & accounts owned by you
Optional · Fractional CMO tierStrategic oversight + weekly exec calls
A website, ongoing marketing, or both — the plan determines the work.
Commit to a retainer only after you’ve seen the plan.
Valerii FedorovFounder & CEO · Miami, FL
08Who's behind this
"Most businesses fail not because they lack effort — they lack systems."
I'm Valerii, founder and CEO of Point Higher. Before starting the agency in 2024, I led marketing for brands scaling from tight budgets to consistent seven-figure results. What I kept seeing: good products, hard-working owners, and marketing that looked like someone had thrown darts at a channel list.
So I built Point Higher the way I wish agencies worked — audit first, systems before tactics, no retainer we haven't earned. If you hire us, you're hiring me. You have my email. You have my phone.
More about us09The team · Senior specialists
Not a solo act — a senior bench.
You hire Valerii, but you get the whole team — the people who actually scope, build and run your account.
- Founder
Valerii Fedorov
Sets the strategy and the standard every account is measured against — and reviews the work before it ships.
COOVeronika Bloemhof
Keeps delivery honest — scope, timelines, and the promises we make to clients.
Web & Engineering LeadNick Fedorov
Builds the sites and the tracking every channel lands on, so the numbers in your dashboard are real.
SEO / Technical LeadAlex Yaremenko
Turns search into a compounding channel — technical first, opinions second.
Senior Ads ManagerDenis Chizhov
Runs the paid accounts day to day — budgets, bids and the tests that decide where the next dollar goes.
Meta Ads ManagerKirill Posmetny
Owns Facebook and Instagram — the creative rotation, the audiences, and the point where a campaign has earned more budget.
Senior Full Stack DeveloperVlad Makhno
Ships what the plan needs — the page, the integration behind it, and the tracking that proves it worked.
10Before you book
The real questions
Straight answers to what owner-operators actually ask us before signing. If something's missing, email Valerii directly — the response comes from him, not a template.
Ask us anything01Why do I have to pay for the audit
Because "free strategy call" almost always means "sales pitch in disguise." An honest diagnosis takes actual work — 30 defined checks across your public marketing, reviewed by a person before delivery, within 7 business days.
Charging for it means we actually do the work, and you end up with a report you own regardless of whether you retain us. The fee covers diagnosis and planning; any implementation is scoped and priced separately.
02How much does it cost?
The SCAN Audit is $297, paid once — 30 defined checks across six areas of your public marketing, delivered as a PDF within 7 business days of payment, and yours to keep whether or not you hire us. Retainers start at $1,000/mo and scale with the channels you need. Fractional CMO tier adds strategic oversight on top.
Full breakdown in the Pricing section above — no phone call required to see numbers.
03How fast can I see results?
Your SCAN report within 7 business days. First quick wins implemented within 2–4 weeks. Meaningful shift in lead volume or ROI typically by day 30. Systemized, predictable growth inside 90 days.
If you're seeing 12-month timelines from other agencies, that's because they're selling you retainer longevity, not results velocity.
04What if I already work with another agency?
We'll audit your current setup as a third-party review. Many clients use the report to fix what their existing agency missed — some replace them afterward, others use it to negotiate a better scope. Either outcome is fine by us.
The report is yours to act on however you want. Zero pressure to move your retainer to us.
05Do you lock me into a long contract?
No annual lock-in, ever. Each retainer states its minimum term up front — three or six months, depending on the service — along with the notice period to end it. Your signed SOW and our Terms of Service carry the exact numbers for the service you pick.
The minimum exists because a shorter window cannot tell you whether the work paid off. After it, we earn the renewal by making the current term work — that's the entire model.
06Who actually does the work?
Senior in-house specialists — not junior account managers reading from a playbook. Point Higher is a Florida LLC with a senior practitioner owning each channel, not a bloated agency with billable-hour pressure.
Every engagement has a named lead you talk to directly. For most owner-operators that's Valerii. You'll have his email, phone, and Slack if you want it.