01
It sells
The funnel is built into the structure, not bolted on after launch. The first screen starts the conversation.
01Website Development
A website built around how your business grows.
Custom design, conversion journeys, SEO foundations and analytics. Built together, from a focused landing page to the platform your business runs on.
Landing pages to custom platforms- CRM
- CMS
- Payments
- Analytics
- 01WireframeFlow First
- 02DesignYour Language
- 03ComponentsEvery Screen
- 04ConnectedOne System
02What We Build, and What It Has to Do
Four promises. Four kinds of build.
The four promises hold at every scope. Only the depth changes.
02
It automates
A request creates a CRM record, alerts the right owner and starts the process your team already runs.
03
It ranks
Search intent shapes the architecture from the first sitemap, rather than being retrofitted later.
04
It scales
The stack and data model are chosen for where the business is going. Growth adds pages, not a rebuild.
| What it can be | The scope |
|---|---|
| Landing page | One offer and a focused conversion path — a campaign, a booking flow or a single service. |
| Corporate website | Services, markets, content and several audiences that must not compete with each other. |
| E-commerce | Catalogue, checkout, payments, orders, inventory and fulfilment, connected to how you sell. |
| Custom platform | User accounts, dashboards, permissions and the business logic your workflows depend on. |
03Selected Work
Every one of these opens with the next step.
Four businesses, four markets, one pattern: the first screen already starts the process the sales team has to finish.
01 / Selected Work
Sferonix
The hero leads with measurable outcomes, not a list of services. Custom graphics and interactive components built for this brand alone. Bilingual content model with one consultation path on every service page.
B2B IT services & infrastructure support
02 / Selected Work
Generation Education
A qualification quiz in the hero: country first, contact details last. Answers arrive with the enquiry, so the consultant opens a brief, not a blank name. Programmes, countries and partners managed in the CMS without a developer.
international education consultancy
03 / Selected Work
The Sequel
Headless React storefront built on Hydrogen over Shopify’s commerce engine. Condition grading and loyalty points earned on the gap to market price. Category structure designed for a catalogue that turns over daily.
returns marketplace / Shopify Hydrogen
04 / Selected Work
Contoure
One catalogue serving residential, mobile, commercial and healthcare buyers. Dealer registration and offer requests run alongside consumer checkout. Registration, parts, warranty and manuals keep owners on the site after the sale.
appliance manufacturer / retail and dealerShown with client permission. References and analytics access available during scoping.
04Case in Depth
Two of them, opened up.
Each build reduced to the four systems it actually runs on.
01 / bloemhofgroup.com
The Bloemhof Group
The site opens on the search itself. Two audiences are served on one screen: buyers filter live listings, owners request a valuation.
| System | What it does |
|---|---|
| 01Funnel | Buy, rent and commercial tabs over a live listing feed, with a separate seller path for a free valuation. |
| 02Automation | Every enquiry creates a CRM record and routes to the responsible agent with the listing attached. |
| 03Architecture | Neighbourhood navigation turns one large market into the segments buyers already search by. |
| 04Trust | Ratings, licensing and local proof placed where the decision is made, not on an About page. |
02 / thesequel.com
The Sequel
A headless storefront: a custom React front end built on Hydrogen over Shopify’s commerce engine, for a catalogue that changes every day.
| System | What it does |
|---|---|
| 01Commerce | Condition grading and a certification system that let one listing template sell new, open-box and used stock. |
| 02Retention | A loyalty programme that awards points on the gap between the price paid and the market price. |
| 03Merchandising | Newly added and low-stock modules with live countdowns, driven by inventory rather than editors. |
| 04Architecture | Category structure built for constant turnover, so new stock lands in the right place automatically. |
Two audiences, one first screen, no competition between them. When the catalogue changes daily, the structure has to absorb it without an editor.
05Investment & Scope
A scoped project. An investment you can follow.
Discovery is part of every project, not a separate purchase. Where a range is shown, it reflects page count, features and integrations — and the timeline moves with it.
Landing page
Investment$1,500–$3,000
Timeline2–4 weeks
SEO built into the project
Not required at this scope
Corporate website
Investment$5,000–$12,000
Timeline6–12 weeks
SEO built into the project
Available, $2,500 / month
E-commerce
Investment$10,000–$25,000
Timeline12–20 weeks
SEO built into the project
Available, $2,500 / month
Custom platform
InvestmentIndividually scoped
TimelineFrom 16 weeks
SEO built into the project
Defined per project
Every quote lists pages, features, content responsibility, revisions, integrations and acceptance criteria. Domains, hosting and paid licences are registered in your name — you own every account from day one, with no dependency on an agency.
06SEO During Development / $2,500 per month
Most agencies start SEO after launch. By then the structure is already wrong.
Search demand is researched before the sitemap exists, so pages are created for the questions customers actually ask. Billed monthly for the duration of the build, minimum three months, and it converts to an ongoing SEO plan at launch.
01→
Before DesignDemand research
Keyword and intent research for your market, mapped into page types.
02→
Before DesignArchitecture
Intent-to-page map, navigation and internal links that follow how customers search.
03→
During the BuildTemplates
Editable titles, descriptions, headings and structured data in every page type.
04→
During the BuildTechnical base
Crawl access, canonicals, XML sitemap, image handling and speed checks.
05↗
At LaunchLaunch
Staging blocks removed, URLs validated, redirects mapped from every page that earns traffic.
Most agencies join at step 05. We start at step 01, before a single page exists.
The technical foundation of search is included in every project. Growing rankings, content and authority over time is a separate SEO engagement, which can run in parallel or start after launch.
07How Delivery Works
You can see what happens before the next stage begins.
Each stage ends in an approval. Nothing moves forward until you have signed off what came before, which is what keeps the estimate and the schedule honest.
01
Discovery & scope
Sitemap, requirements, stack, phased estimate
02
UX + design
Key journeys, page designs, responsive behaviour
03
Development
Working build on staging with agreed features
04
QA + acceptance
Test evidence against the agreed criteria
05
Launch + handover
Rollback readiness, access transferred, training
Kick-off25%50%75%Live ↗
Timing is confirmed in discovery. The schedule moves for a change request or a delay in client materials; both are recorded in writing.
08Site Architecture
Your structure starts with how customers choose.
Search intent and buying questions are mapped to page types before design begins. Every page gets a purpose, a next action and a content model your team can edit.
- What They Search
- Page and Content Model
- Next Action
⌕“interior design services”
⌕“kitchen design consultation”
⌕“how a renovation works”
⌕“renovation cost in Miami”
SitemapYour site structure
Service overview
Explore the approach↗Service detail + consultation
Request a consultation↗Guide linked to relevant services
Understand, then enquire↗Pricing guide + local proof
Request an estimate↗Example mapping. Your final scope defines page types, content volume, languages and markets.
09Conversion Journeys & Design
The funnel continues after the form.
We design the whole path: a relevant message, reasons to trust you, a step that is easy to take, and a reliable handoff to your team.
- 01
Message match
The page answers the promise of the ad, the search result or the referral that brought them.
- 02
A reason to choose you
Specific scope, useful evidence and direct answers to the questions that block a decision.
- 03
A verified handoff
A successful request creates a CRM record, alerts an owner and confirms the next step to the customer.
Layout, typography, imagery and interaction are developed around your positioning. Wireframes settle the flow first; the design system then covers what happens when content changes, the screen shrinks or something goes wrong.
01 / The Interface
Custom, not adapted
Dark interface built for a technical buyer, with graphics drawn for this brand alone. Typography and colour carry the positioning before a word is read.
Every interaction state
Default, error and success states designed for each step of a multi-stage form. Keyboard paths, focus, labels and contrast checked as part of the build.
One system, every screen
Components designed for desktop, tablet and mobile at the same time. The mobile experience is the full site, not a reduced version of it.
Form clicks and successful submissions are different events. We test the complete journey — including the email that lands in your team’s inbox — before launch.
10Analytics by Design
Analytics starts with the decisions you need to make.
We define what you need to decide, then specify the events required to decide it — and verify each one fires for the right reason before launch.
Lead path
generate_lead — request successfully submitted and verified as received by your team, not merely clicked.
Add to cart
add_to_cart — the right item and quantity.
Checkout started
begin_checkout — the purchase journey begins.
Order confirmed
purchase — correct transaction ID and value.
Lead and purchase paths are measured separately.
GA4 and Google Tag Manager are the usual choice, subject to the selected stack. Agreed events, duplicate handling and consent behaviour are tested before launch, and no personal details are placed in analytics payloads.
11Commerce, Accounts & Integrations
The storefront is only part of the store.
We build the customer-facing journey alongside the operational flow behind it, and connect both to the systems your team already uses.
E-commerce
Catalogue, variants, search and filters. Checkout with shipping, tax and payment setup. Order status, inventory and fulfilment integrations.
Accounts & dashboards
Customer portals, partner workspaces and internal dashboards built around real tasks, with permissions enforced on the server, not hidden in the interface.
Integrations
CRM, CMS, payments, ERP and marketing APIs. We map the source of truth for each record, then handle duplicate webhooks, failed syncs and retries.
Catalogue volume, payment providers, subscriptions, user roles, data retention and integration scope are defined in the project specification, because they determine the platform, the hosting and the long-term maintenance plan.
12The Right Technology
We choose the stack around the job.
Established platforms and custom code. The choice follows your workflows, editing needs, integrations and ownership preferences — not our convenience.
- 01
Webflow
Marketing sites with CMS, fast launch, editing without a developer.
- Plan limits
- integrations
- export constraints
- 02
WordPress / WooCommerce
Content-rich sites, blogs and commerce on the WP ecosystem.
- Custom themes
- plugin hygiene
- ongoing updates
- 03
Shopify & Hydrogen
Standard and headless commerce, payments, logistics, loyalty.
- App costs
- theme vs headless
- checkout rules
- 04
Next.js + Node / NestJS
Custom front ends, portals, dashboards and applications.
- CMS or back end
- deployment
- ongoing support
- 05
Python / FastAPI + AI
Process automation, integrations and AI-powered business tools.
- Data handling
- model costs
- monitoring
Runs OnAWS · Vercel · Docker · Kubernetes · GitHub Actions · CI/CD · Jest · Playwright · Sentry — with automated testing and error monitoring on every build. Custom design is the default on every stack.
13Who Builds It
Nick Fedorov
CTO at Point Higher · Senior Full-Stack Developer · 7+ years
CTO / Point Higher
Nick Fedorov
Nick leads the technical direction at Point Higher and owns solution architecture, technology selection, development standards, infrastructure, security and the delivery process end to end. He is hands-on across the full lifecycle — discovery, architecture, front end, back end, integrations, deployment and monitoring. His work covers high-performance websites, web applications, customer portals, analytics dashboards, CRM integrations, workflow automation and AI-powered business tools — built with a product mindset that balances speed to launch against maintainability, security and performance.
| Specialism | Tools |
|---|---|
| Frontend | TypeScript · JavaScript · React · Next.js · HTML · CSS · Tailwind |
| Backend | Node.js · NestJS · Python · FastAPI · REST · GraphQL · WebSockets |
| Data | PostgreSQL · MongoDB · Redis · Prisma · Elasticsearch |
| Infra & QA | AWS · Vercel · Docker · Kubernetes · GitHub Actions · Jest · Playwright · Sentry |
| AI | OpenAI API · AI agents · RAG systems · vector databases · CRM and payment integrations |
Technology should support the business, not complicate it.
14Quality, Acceptance & Warranty
A site is ready when the important journeys work.
Acceptance criteria are agreed before development starts and verified on staging. The launch checklist covers the public site and any private application areas.
Staging / Acceptance RunVerified Before Launch
- 01
Functional
Forms reach the right owner. Purchases, logins and key workflows complete from end to end.
✓Verified - 02
Responsive & accessible
Agreed browsers and devices, keyboard paths, labels, focus and contrast.
✓Verified - 03
Fast & discoverable
Page performance, index settings and migration redirects verified before launch.
✓Verified - 04
Secure & recoverable
Access rules, input validation, dependency checks and a tested recovery plan.
✓Verified - 05
Measured & maintainable
Agreed events fire correctly, editors can update content and you hold every account.
✓Verified
Acceptance criteria are agreed before development starts and verified on staging. The launch checklist covers the public site and any private application areas.
60-Day Warranty After Launch
A defect is any deviation from the acceptance criteria we agreed.
We fix those free of charge, with no limit on the number of fixes. New functionality and requests beyond the specification are handled as change requests, with a cost and timing estimate before work begins.
↗Your Next Step
What should your website make possible?
Tell us what you need to sell, explain or automate. We come back with a scope, a fixed price inside the range above and a delivery date.
01 / Business goal
What you need to make possible
02 / Current site or idea
Where you are starting
03 / Features + timing
What it needs to do, and when