0130-Point SCAN Audit
Before you spend more, know what to fix
A public marketing diagnosis. A clear plan for your next move.
$297USD / one-timeDelivery within 7 business days of payment.
No sales call to buy. No account access.Point Higher / SCAN AuditCoverage
Clarity before
the next move.
- 01Local Presence06 checks
- 02Ways To Reach You05 checks
- 03Website & Conversion08 checks
- 04Search Visibility03 checks
- 05Analytics & Tracking04 checks
- 06Public Advertising04 checks
Illustrative Report Contents
POINT HIGHERSCANAUDIT30 checks.
One diagnosis.
One diagnosis.
02The Customer View
Would you choose your business?
A potential customer sees what is public. SCAN follows the same path, from discovery to inquiry, and looks for the gaps between the steps.
What a Customer Actually Does
A strong first step cannot remove friction at the next one.
- Gap 01Service Not Named
- Gap 02Area Not Named
- Gap 03No Clear Next Step
01 Search
SearchAC repair near meSampled result listings
A documented service and location query, with its source, search location and date.
02 Reviews
Reviews
Do they explain the work clearly?
Public review themesVolume, recency, rating context and the visible response patterns.
03 Website
First screen
Service + area
Clear next stepService, market, benefit and next-action clarity on the first screen.
04 Contact
ContactYour emailHow can we help?Request an estimateOr a visible phone number
Visible contact routes, and what the visitor is told to expect.
Conceptual customer journey. SCAN inspects public touchpoints without test calls or test leads.
The Service. The Area. The Next Step.
Before more ads. Before a rebuild.
We look at the public experience your next customer sees.
03The Scope
30 defined checks. Six areas. One diagnosis.
Every check is named before the audit starts, and every one is observable from outside your accounts. We connect related findings and rank the work by what deserves attention first.
The Evidence Board
Six areas. Thirty named checks. Every one observable from outside your accounts.
30of 30 checks assessed
01–06
Local Presence
06 checks07–11
Ways To Reach You
05 checks12–19
Website & Conversion
08 checks20–22
Search Visibility
03 checks23–26
Analytics & Tracking
04 checks27–30
Public Advertising
04 checksEach check says what it can’t see from outside, and the report keeps those limits in view.
A check we can’t assess, or one that doesn’t apply to you, never counts as a fail.
04One Finding in Practice
A clearer first screen
Illustrative example. Not a client result.
SCAN gives the recommendation and a completion check. Any effect on inquiries must be measured after implementation.
05Competitive Context
The choice next door
We compare your public presence with up to three relevant competitors in your primary market. What would make you easier to choose?
| Public signal / illustrative comparison | Example A | Example B |
|---|---|---|
| Main service | Broad | Specific |
| Service area | Unclear | Named |
| Next step | Learn more | Request estimate |
| Reasons to trust | General | Service-related |
A useful benchmark points to a decision, not just a competitor ranking.
Actual comparisons record the sources, sampled queries, location and date. We do not infer competitor revenue or ROI.
06Your SCAN, Opened
A written diagnosis your team can use without a meeting.
Your executive diagnosis connects the findings into a clear business decision.
What To Keep
Strengths already visible in your public presence.
What To Improve
Priorities backed by the proof we recorded.
What We Couldn’t Confirm
What we couldn’t check, and what would settle it.
| In The Report | What You Can Do With It |
|---|---|
| One Overall Score | Where you stand today, and what we could not check |
| Proof For All 30 Checks | Where we looked, what we saw and how sure we are |
| Customer Path + Competitors | Where a customer gets stuck, and how you compare nearby |
| 90-Day Roadmap | What comes first, what depends on what, and the effort |
| Task Briefs | Who should own each task and how to tell it’s done |
Illustrative report contents.
07The Action Plan
Your next 90 days, in a useful order
The plan tells your team what comes first, who should own it and what completion looks like. Related findings become shared tasks.
Clarify the main offer
Service + area / Copy + web team
Completion Check Offer and location visible
Align the inquiry path
Inquiry path / Web + operations
Completion Check A clear next step
Define the next test
Evidence + decision / Marketing lead
Completion Check The next evidence to collect
Your next move
Owner + team
Completion Check A documented decision
Illustrative sequence. Your findings determine the plan. Implementation, exact timing and any private-data work are separate.
08The Review Standard
Evidence first. Human judgment before delivery.
Automated collection supports the research.
Founder / Point Higher
Valerii Fedorov
Point Higher reviews the conclusions and prioritizes the work. We keep what already works. A check we can’t assess, or one that doesn’t apply to you, never counts as a fail.
Traceable
Source, date and scope behind a finding.
Explained
Observed facts stay separate from interpretation.
Actionable
An owner and a clear completion check.
09A Quick Start. A Written Plan.
No discovery call or account invitation required.
Tell us who you are, your business and your website, and watch a quick first look at your site before you pay.
$297USD / One-Time — Your PartTell us about your business, watch a quick first look at your site, then pay. We use public sources, not your account logins.
Up to 7Business Days — Our PartCounted from the day you pay. We confirm delivery and clarify any missing details by email.
PDFBy Email — Your SCAN AuditA report with proof for every finding and a 90-day plan of what to fix first. Yours to keep and share.
10Before You Start
A clear scope. No ongoing commitment.
Use the report with your team, your current provider or Point Higher.
01Who is SCAN for?
Established local and service businesses. Standard scope: one live website and its primary service area.
02What do I need to provide?
Your name, email and phone, your business name, what you do and your website. After payment, a short brief is optional: it helps us tailor the plan, and the 7-business-day clock does not wait for it. We use public sources, not your account logins.
03Can SCAN verify actual ROI?
No. Your revenue, how many visitors become customers and which ad brought each sale all need your private data and a separate review.
04Does $297 include the fixes?
The fee covers diagnosis and planning. Implementation requires a separate scope and price.
05Do I have to hire Point Higher?
No. You own the report and can use it with any team or provider.
The next service follows the diagnosis. You choose whether to continue. Everything We Promise — And What We Won’t
↗Your Next Step
Your next marketing decision starts here
A clear view of your public marketing presence. A prioritized plan for what to improve next.
01 / $297
Paid once. The credit terms are below.
02 / 7 Business Days
From the moment you pay
03 / Diagnosis + Plan
Fixes are priced separately
To start, you give your contact details, your business and your website, and watch a quick first look at your site before you pay. The short brief after payment is optional. No sales call to buy. No account access. No ongoing commitment. The $297 is credited toward our deeper Full Marketing Audit or your first month of ongoing work with us, if that work begins within 90 days of your report's delivery: one credit per business, no cash value, not applicable to projects priced on their own, conditions in the Terms of Service.