285 leads a month for destination photoshoots — buyers in one country, shoots in another
Signature “flying dress” photoshoots in Italy, Greece, the UAE and Mexico, sold to travellers searching at home in five countries. The account brings 285 leads a month at $15 each, and by the client's count about half of them become clients.
- Industry
- Luxury travel photography
- Shoots in
- Italy, Greece, UAE, Mexico
- Buyers from
- US, CA, UK, AU, JP
- Period
- Monthly averages
Illustration: the search “flying dress photoshoot” travelling from the US, Canada, the UK, Australia and Japan to photoshoots in Italy, Greece, the UAE and Mexico (5 markets × 4 destinations); the Santorini searches land in Greece and the Dubai searches in the UAE.
- Avg. CPL
- $15
- Leads per month
- 285
- Cost per clientClient-reported close rate
- ~$30
- Return on min. ticketModelled
- 15×
The account had to catch two kinds of demand at once.
A premium photography company runs signature “flying dress” photoshoots in Italy, Greece, the UAE and Mexico. Its customers are travellers from the US, Canada, the UK, Australia and Japan — searching at home, weeks before the trip.
Some already know they want this shoot. Others are planning a trip and don't know yet. The account had to reach both.
Demand was growing fast — the destination modifiers fastest.
Before building, we sized the category. It is defined by the product, not by “photographer in X” — and the destination modifiers were growing fastest.
- Keywords in the core set
- 184
- Monthly searches
- ~10,240
- Demand over 12 months, Jul 2021 – Jun 2022
- +147%
Animated demand map: five core keywords placed by 12-month trend, each disc sized by its monthly searches — flying dress photoshoot 2,900 a month (+315%), + Santorini 390 (+175%), flying dress for photoshoot 260 (+50%), + Greece 210 (+255%), + Dubai 210 (+420%). The core set of 184 keywords, about 10,240 searches a month, grew 147%. Beside it, one month in the account: $4,271 of ads, 285 leads, about 142 clients at the client-reported close rate, and $64K+ modelled at the $450 minimum ticket.
| Item | Value | Detail |
|---|---|---|
| flying dress photoshoot + Dubai | +420% | 210/mo |
| flying dress photoshoot | +315% | 2,900/mo |
| flying dress photoshoot + Greece | +255% | 210/mo |
| flying dress photoshoot + Santorini | +175% | 390/mo |
| flying dress for photoshoot | +50% | 260/mo |
Source: keyword research, Jul 2021 – Jun 2022; account figures: Google Ads monthly averages, 50% close rate client-reported, revenue modelled at the $450 minimum ticket.
| Keyword | Monthly searches | 12-month trend |
|---|---|---|
| flying dress photoshoot | 2,900 | +315% |
| flying dress photoshoot + Santorini | 390 | +175% |
| flying dress for photoshoot | 260 | +50% |
| flying dress photoshoot + Greece | 210 | +255% |
| flying dress photoshoot + Dubai | 210 | +420% |
Built on origin × destination × intent.
Origin × destination × intent structure.
Campaigns segmented by where the customer searches from, where the shoot happens and how ready they are to book.
5 markets × 4 destinationsDirect and indirect demand.
Product searches (“flying dress photoshoot”) for buyers who know the format; destination and trip-planning searches for those who don't yet.
300+ keywords and ad variations.
Across Search and the Display Network.
Search + DisplaySeasonality-aware budgeting.
Spend follows the strongest destinations and travel seasons.
Bi-weekly A/B testing.
Plus negative keywords, and bid and budget reallocation.
Every two weeks
$4,271 a month in ads → $64K+ a month at the minimum ticket
Monthly averages. The lead-to-client rate is the client's own figure, and revenue is modelled at the $450 minimum shoot price.
| Step | Figure |
|---|---|
| 1. Ad spend / mo | $4,271 |
| 2. Leads · $15 CPL | 285 |
| 3. Clients · ~$30 CAC | ~142 |
| 4. Revenue at $450 min | $64K+ |
Source: Google Ads, monthly averages. 50% close rate client-reported; revenue at $450 minimum ticket.
| Metric | Value |
|---|---|
| Ad spend | $4,271 / month |
| Leads | 285 / month |
| Cost per lead | $15 |
| Lead-to-client rate | ~50% (client-reported) |
| Cost per acquired client | ~$30 |
BasisROAS modelled on the minimum ticket ($450) and a client-reported 50% lead-to-client rate. Actual order values above the minimum raise the return.
Every one of these accounts started with the same step: finding out where the money was actually going.
Before we touch a campaign, we find out where the money is going. The SCAN Audit is thirty checks of your public marketing presence, delivered as a 25–30 page PDF within 7 business days of payment — yours to keep, whether or not you hire us afterwards. No account access, no call required.